Sellers

Your Home Selling Guide

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Collaborating

Digital and print advertising, Multiple Listing Services (MLS), and distinctive signage are essential tools in marketing a home, but our collaborative sales force of nearly 700 agents that focuses on best practices, trends, and market activity, creates a network that works for you, adding a broad and influential layer of connection to other traditional forms of marketing.

Our internal network offers the unique ability to proactively promote your listing in our Sales Meetings and Caravans. Each week, a different regional office leader hosts Michael Saunders & Company agents, as well as Michael and/or Drayton, to highlight and promote new listings and pertinent market information.

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This allows agents to analyze and share information with each other and the leadership team, forming a rich source of buyer prospects for your home, before heading out for a physical tour of our company’s latest listings.

Essentially, this means that you and your agent are supported by a collaborative group of nearly 700 agents, the President and the CEO.

We focus on selling your property to the best buyer for the best price.

Friendly agents are wonderful. But friendly, responsive and knowledgeable is the winning combination.

Our focus on meeting goals, exceeding expectations, and being honest during the entire process helps us achieve every seller’s goal of getting the right price in the shortest period of time.

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Finding the buyer.

The more exposure your property has, the more showing requests it receives. That’s why Michael Saunders & Company dedicates more time and energy to marketing your home than any other local brokerage.

Our goal is simple: Do what it takes to sell your home in the shortest amount of time for the best possible price.

However, in today’s smart-technology society, buyers can sometimes be overwhelmed with the amount of real estate marketing information available to them. Our in-house Marketing and Technology teams utilize a vast array of marketing tactics to ensure your property receives proper exposure through multiple channels. It’s about finding the story of the property and promoting it to the right target audience.

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Our team will construct a compelling marketing plan specific to your property needs and work tirelessly to ensure the right audience has multiple ways to view your listing, using exceptionally high-quality photos and professionally written copy that tells a captivating story. Regional and international media initiatives, grassroots marketing campaigns, strategic partnerships, public relations, editorials, digital advertising and more — we understand the paths that lead to the greatest results.

Get the message.

Crafting a message that immediately resonates with buyers is exactly how the Michael Saunders & Company team sets the gold standard.

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Let’s get digital.

Michael Saunders & Company uses a 360-degree marketing strategy to gain maximum
exposure for your property via an award-winning website, enhanced listings on
search portals, email marketing, online advertising, and strategic syndication of your home on
multiple websites. We hand-select each of our partners to ensure quality for our customers.

  • Powerful search tools
  • Lifestyle sections
  • Map drawing feature
  • Highly-trafficked blog
  • High-definition photo gallery
  • ALL properties available in MLS
  • Detailed property descriptions
  • Auto-alerts
  • Saved searches and favorites
  • Local market data
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Vast exposure.

Comprehensive advertising, widespread coverage, custom publications, press releases, media pitches, local media outlets, and international publications... our coverage extends through a vast network, both near and very, very far. When we market, we mean business.

It boils down to experience. Our marketing team is experienced and tuned in. We’ve developed deep relationships within our vast network over the last 4O years, earning a reputation built upon trust in what we do and who we represent.

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Whether it’s public relations opportunities with our regional affiliations or gaining optimal editorial coverage across six continents with high-impact publications from Mayfair International Realty and Luxury Portfolio International, our partnerships afford us more opportunities than any other brokerage in the area.

CUSTOM PUBLISHING

  • Saunders BEST Magazine
  • Saunders BEST E-Newsletter
  • Relocation Guide
  • Your Home Buying Guide

It’s not just about the bells and whistles.

It’s about what works.

We know from experience what works.

LOCAL PUBLICATIONS

INTERNATIONAL PUBLICATIONS

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Communication is critical.

We know that when it comes to communicating about something as important as your home, consistent and open dialogue is invaluable.

We listen, share and keep in contact throughout every step of the selling process and maintain our relationship well beyond the closing table. We take our role as your partner seriously, which means the sale of your home is simply a milestone in our long-term relationship.

We are always just a call or email away.

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What you can expect:

  • A copy of the listing agreement for your records.
  • Feedback on showings based on your chosen communication channel and frequency.
  • Detailed reports on local, regional, and international market trends.
  • Analytics specific to your property.
  • Ongoing communication is post-sale for any information or questions you may have.

Additionally, we are constantly re-evaluating the positioning of your home in the market. We stay “in the know,” and you stay “in the loop.”

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Setting the stage.

When it comes to selling your home, the look and feel of your property matter. We spend years decorating our homes to create a personal space all our own. But, when it comes time to sell, you want to make sure your home is attractive to potential buyers who prefer to visualize the space as their own.

Our agents have extensive experience on what’s effective and can share constructive feedback or a consultation with a professional home stager. These tools and more become invaluable when preparing for your professional home photography.

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Pricing...

Proper pricing of your home is crucial to its selling success.

Formulating the right price for your home requires strategy because determining your home’s true value takes far more than any online tool can provide.

Our experienced agents have an in-depth understanding of hyper-local market conditions, allowing them to prepare a detailed, professional valuation of your home.

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and the art of negotiation.

Michael Saunders & Company agents are very skilled in the art of negotiation and proactive in their approach, ensuring negotiations maintain forward momentum while remaining positive and professional.

 

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How it works:

  • Your listing agent will formally present each offer to you, outlining terms and conditions, then strategize with you on a response.
  • Should you receive multiple offers, our team will guide you through that process.
  • Once agreed-upon terms are in place, both parties will sign a Sale & Purchase Contract, including any initialed and dated changes, which will be received by both parties.
  • The broker will deposit the funds into an escrow trust account.
  • The contract becomes firm and binding once every condition of the contract is satisfied.

 

Our core services.

We’re here for you. 

Michael Saunders & Company addresses every aspect of the real estate transaction for your ease and convenience.

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Work With Melissa

Get assistance in determining the current property value, crafting a competitive offer, writing and negotiating a contract, and much more. Contact Melissa today.

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Contact Details

Melissa Gissinger

Phone

(941) 404-2722

Email

[email protected]

Address

1605 Main Street Sarasota, FL 34236

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